Having just spent the day at Dreamforce I was struck by the
incredible breadth of the offerings at Salesforce. And, for the life of me I couldn’t find a
single document to help me keep them straight.
So, with some help form @halesalesforce (thanks Will!) I’ve built out
this quick and dirty diagram for those of you still at Dreamforce to navigate
all of the new offerings:
The major theme of the company this year is integration. In the past Salesforce has focused on storage
in the Cloud. Now they have the data,
and need to integrate it into a cohesive system. Every customer I talked to underlined this as
the primary pain and the vast majority of partners at the Dreamforce expo were
focused on this. So, it seems this is
the era of integration.
This begs to question – what’s next? My money is on intelligence. Once we have all of an organization’s data in
one place – we can now (finally!) analyze it.
Sales needs to become smarter by harnessing machine learning, statistic,
and NLP to translate the tribal knowledge of top salespeople to an entire
organization. Imagine a world where
every sales rep can follow best practices powered by data. I’m looking forward
to seeing some smart sales solutions at Dreamforce 2014!
