Ask about past and present
Do not ask about future. Would you/will you questions will result in unreliable data (nobody can project that well).
- Tell me a story about the last time you...
- What was hardest?
- Why was that hard?
- How do you solve it now?
- Why is that not awesome?
Take note of any feelings/emotions
Ask why 5 times for each question
Repeat the cycle 3 times
This system has already produced some great insights for Contastic and I hope I can do the same for you all! Let me know how you're using this in the comments below.